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Sorted by cost at 100k pageviews/mo, cheapest first. Tap a column heading to re-rank.
| Cost at 100k/mo ▲ | Tool | Free plan | Self-host | Cookieless | Best for |
|---|
Indicative pricing at ~100,000 pageviews a month as last reviewed 11 July 2026. Plans scale with traffic and some price by events not pageviews, confirm at your volume. All listed tools are privacy-first and cookieless.
How to read this. Every tool is priced at 100,000 pageviews a month so the numbers are comparable. Many are free: Cloudflare and Microsoft Clarity are free and hosted (Clarity even adds heatmaps and session replay), while Umami, Matomo, PostHog and GoatCounter are open-source and free to self-host. The paid tools (Simple Analytics, Fathom, Plausible) cost $9 to $19 and buy a polished dashboard, support and no server to run. All avoid cookies, so most skip the consent banner.
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Best free GA alternative?
Cloudflare Web Analytics and Microsoft Clarity are free and unlimited (Clarity adds heatmaps). Umami, Matomo and PostHog are free to self-host. All cookieless. Paid tools add polish for $9-19/mo.
Why price at 100k pageviews?
Tiers do not line up between tools, so headline prices mislead. Pricing everything at 100k/mo shows true cost. Many are free at that level; paid ones run ~$9-23.
Self-host or hosted?
Self-host (Umami, Matomo, Plausible CE) is free with full data control but you run the server. Prefer no server? A free hosted tool or a cheap paid one is simpler.